Product Lifecycle Management: From Concept to End-of-Life Strategy
Jennifer Liu
Published on 2024-04-05
Comprehensive guide to managing products throughout their entire lifecycle, optimizing profitability and sustainability at each stage.
Effective product lifecycle management requires understanding how to optimize strategies and operations as products move through introduction, growth, maturity, and decline phases.
New Product Introduction (NPI) Process
Structured approaches to launching new products, including stage-gate processes, cross-functional collaboration, and risk management.
Growth Phase Scaling Strategies
Rapidly scaling production, distribution, and support systems to meet growing demand while maintaining quality standards.
Maturity Phase Optimization
Cost reduction, feature enhancement, and market expansion strategies to extend product life and maximize profitability.
End-of-Life Planning
Sustainable approaches to product discontinuation, including inventory management, customer transition, and environmental disposal.